eCommerce Trends for 2020

So before we discuss the latest trends let’s have a quick look at the current stats of global ecommerce market. As per the data from statisa the global ecommerce market sales reached $3.5 trillion by end of 2019 and predicts that by end of 2020 it will reach $4.2 trillion.

Online competition is increasing day by day, the advertising rates are also on the higher side and the way people are shopping is also changing. The already huge sector will continue to grow and Success is directly linked to predicting the changing preferences of the customers and delivering an experience matching their needs and wants.

Listing the trends that you will find on the global ecommerce market in 2020

Voice Search

Voice search allows users to carry out a search on the internet through their digital devices. Voice search is gaining a lot of popularity and thanks to virtual assistants such as Amazon’s Alexa, Apple’s Siri, Google Assistant etc. The increasing popularity can be a game changer and emphasises the need for ecommerce business owners to include this in their strategy.

Voice search lets us communicate faster and get results more swiftly. Moreover we can shop while being engaged in other activities.

Considering the convenience it provides to the users and results getting more refined & accurate it’s hard to ignore voice search.

Personalised Shopping Experience

People shopping online prefer a more personalised experience and this can be achieved by dynamically showing recommendations, content, offers etc based on their browsing behaviour, purchase history, demographics and personal data.

Data is the most important parameter for personalization. Along with this Artificial Intelligence is playing a key role in solving how retailers can improve customer experience using behavioral and transactional data in order to develop an understanding of customer needs.

Check our AI services section for more details..

Augmented Reality for Product Visualization

One of the main concerns that people have during online shopping is that they are not able to see the product firsthand. Augmented Reality Technology can be used to bridge this gap and provide users with an option to better visualise the products.

According to Statista, the augmented reality market is valued at $11 billion and is set to increase to $198 billion by 2025

Benefits include giving customers an in store experience, helps eliminate product doubts, boosts engagement and many more. Its amazing capability to give people a realistic experience is turning up user experience for retailers through product stimulations to virtual stores.

Check our AR services section for more details..

Progressive Web apps

One of the hot trending topics in ecommerce currently is progressive web apps. PWA as they are commonly known as are web applications that combine the functionalities of native apps along with the power of traditional web pages.

Usually to target the mobile users retailers have to offer both the mobile app as well as mobile website. This is where PWA comes into play – They can be accessed through URL there by reducing development effort and in addition to that they provide offline functions.Considering the fact online shoppers prefer mobile devices over desktop, an ecommerce solution needs a mobile first approach that PWA delivers.

With big brands like Flipkart, AliExpress etc already introducing PWA its high time you include this in your ecommerce strategy.

Headless Ecommerce

Users interact with ecommerce websites through an user interface that consists of item lists, search, cart etc. This is the presentation layer also known as the frontend. Conventional ecommerce stores work on monolith architecture meaning the frontend is closely tied to the backend which coordinates tasks like maintaining the catalog, inventory, order processing etc.

This would seem to be simpler with all necessary components in a single system but then customization leads to complications, response to the market trends is slow and needs lots of testing etc

In the case of Headless ecommerce the front end presentation layer and the backend ecommerce / business layer are entirely independent of each other. This allows for incredible speed and performance, flexibility to design the architecture and focus more on delivering excellent user experience. In this case the requests are sent between the business and presentation layer through API calls.

As business owners you need to identify the ones that best suits you and provides value to your customers. Please do contact us in case you would like to include any of these in your ecommerce strategy.

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