The speculation around AR technology is that through midway 2020s, there will be an exponential growth to this technology domain and it’s the retail businesses that are going to be the leaders in adopting this exciting technology.
Household names like Ikea, Wayfair have been the front runners. But why only these companies have ventured into this technology? How is it different? Is it more effective to have an e-commerce deployment instead of AR? What has driven these companies to take a step forward?
Virtual experience via AR technology
Augmented Reality is undoubtedly one of the major drivers for sales in 2020 for these retail industries, which helps customers envision products in their home environment and build a strong emotional attachment with the product and brand. The difference in business approach has been the talking point. All these years we witnessed the boom of e-commerce sites providing their products online for customers but with AR, it’s the next step wherein you are augmenting the real world by virtually using the product as if you were present in the store.
In simple words, more than a visual experience that the e-commerce sites provides, we are moving towards using and placing the product into our own virtual worlds. A leather sofa on an e-commerce site looks great, but given a choice what if we could literally place or impose the same sofa in your living room facing the brick wall. How about that?
This gives a sales proposition for the company and virtual experience for the customer. Be it furniture company, jewellery store, apparels stores, grocery or accessories stores; these segments have already been capturing the market, but overall lesser companies have ventured.
Covid-19 pandemic presented plenty of challenges to every business in every corner of the globe. The unprecedented disruption to physical marketing and point-of-sales has resulted in many companies struggling to imagine how they will present their brands and products to the world.
So the question for companies,
HOW CAN YOU ENGAGE PEOPLE AT HOME RATHER THAN BUYING ADVERTISING SPACE?
With customers out of stores, malls, and streets; brands are finding it hard to get close to people. With ‘advertising overload’ increasingly there, even before the COVID pandemic; many brands are required to find newer ways to achieve the engagement required to keep potential customers interested. AR integrated with AI, and automated process is the next step where technology is aliging towards.
The possibility of integration into existing websites and the ability to offer AR without any additional application support or plug-ins, is winning the technology with success and driving the popularity. The primary objective is to view 3D models on a mobile device. The 3D models should fit perfectly in real work environment to provide real-time experience.
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